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Thoughts on WordPress, MarTech, development, and whatever else catches my attention.
WordPress security costs far less than breach recovery. After cleaning hundreds of hacked sites, here is what poor security actually costs your business over 12 months.
February 22, 2026
Your AI visibility score reveals whether ChatGPT and Google AI Overviews can find your site. Here is what the score measures and why most WordPress sites fail.
February 19, 2026
Benchmark data shows security plugins add 0.1 to 1.3 seconds per page load, up to 270 MB RAM during scans, and 15 to 20 extra database queries. Here is what causes the overhead and how to avoid it.
February 17, 2026
Google indexing and AI citation are separate systems with different crawlers and selection criteria. Your rankings do not guarantee AI visibility, and the gap is costing you traffic you do not know you are missing.
February 16, 2026
Most websites have hidden performance, security, and search issues. Site Pulse is a free tool that scans your site and grades it across 40+ signals.
February 12, 2026
Organic traffic is not disappearing. It is being rerouted. AI search features are eroding 30 to 40% of informational traffic. Here is where it is going and what the businesses that are thriving are doing differently.
February 10, 2026
The median WordPress site scores 38 on mobile PageSpeed. After 200+ audits, here is exactly where the points come from and the realistic ceiling for your site type.
February 8, 2026
80% of Google searches now end without a click. AI Overviews cut click through rates in half. Here is what zero-click means for your business and why the shift from clicks to citations changes everything.
February 6, 2026
The average WordPress site ships 37% unused CSS and 43% unused JavaScript on every page. Here is why that invisible waste is killing your Core Web Vitals and what the real fix looks like.
February 6, 2026
A free copy and paste script that blocks free and disposable email domains on Marketo forms. Validates against 2,800 domains, caches in the browser, and requires a business email address.
February 5, 2026
Passwords are phishable. Passkeys are not. This is the biggest shift in authentication since two factor authentication, and most WordPress security plugins still do not support it.
February 4, 2026
Global CSS removal breaks sites. Per-page CSS optimization keeps each page's styles intact while cutting 80-90% of unused CSS. Here is why the distinction matters.
February 1, 2026
Every second of load time costs roughly 20% in conversions. Most WooCommerce stores score below 50 on mobile PageSpeed. Here is why your store is slower than you think and what the real performance fixes look like.
January 31, 2026
52% of global web traffic now comes from automated AI systems. AI agents that browse, click, and take actions on websites are here. Here is what this means for your site.
January 28, 2026
Defer improves LCP. Delay improves INP. After testing both on 15 sites, here is when to use each and which WordPress scripts are safe to delay.
January 26, 2026
A slow WordPress site silently drains revenue every month. After 200+ audits, here is what speed actually costs your business and why the fix pays for itself fast.
January 23, 2026
AI can now crack 51% of common passwords in under a minute. WordPress faces 90,000 attacks per minute. Here is how AI changed brute force attacks and what actually protects your login.
January 21, 2026
AVIF files are 30-50% smaller than WebP at the same quality. Here is what WordPress site owners need to know about next-gen image formats, fallbacks, and encoding costs.
January 16, 2026
SEO, AEO, GEO — what do these acronyms actually mean and why do they all matter? A clear guide to search optimization, answer engine optimization, and generative engine optimization in 2026.
January 14, 2026
A comprehensive WordPress security checklist covering everything from basic hardening to advanced protection. Protect your site without the bloat.
January 7, 2026
ChatGPT recommends three businesses in your industry. None of them are yours. Here is why your competitors are getting cited while you are invisible, and what to do about it.
December 31, 2025
A complete guide to implementing llms.txt on your website. Learn the specification, see real examples, and make your content easily digestible for large language models.
December 24, 2025
Comprehensive comparison of WordPress security plugins including Wordfence, Solid Security, MalCare, Jetpack, and more. Features, pricing, and head to head comparisons to help you choose.
December 17, 2025
Google replaced FID with INP, and 47% of websites still fail Core Web Vitals. Here is what the metrics actually mean, which ones matter most for rankings, and what you can do about it.
December 10, 2025
With Wix, Squarespace, and Shopify everywhere, is WordPress still relevant? Yes. Here is why WordPress remains the best choice for businesses that want ownership, flexibility, and long-term control.
December 3, 2025
The average WordPress site runs 20 to 30 plugins. 96% of vulnerabilities come from plugins. Running more than 20 increases conflict likelihood by 80%. Here is why less is more.
November 26, 2025
Gravity Forms was compromised in July 2025. The malware was on the official website. This is what a supply chain attack looks like, and it is happening more often than you think.
November 19, 2025
Malware causes 72.7% of WordPress infections. Learn how malware gets onto WordPress sites and why file integrity monitoring is essential for catching infections early.
November 12, 2025
Protect your WordPress login page with two-factor authentication, custom login URLs, and brute force protection. A complete guide to login security best practices.
November 5, 2025
How to spot dangerous WordPress plugins before they compromise your site. Red flags to watch for, where to find safe plugins, and what to check before installing.
October 29, 2025
96% of WordPress vulnerabilities come from plugins. Understanding the plugin security problem and why monitoring matters for every WordPress site.
October 22, 2025
INP replaced FID in March 2024 and sites have been struggling ever since. 47% of websites fail INP, making it the toughest Core Web Vital. Here is what changed and why WordPress sites are particularly vulnerable.
October 15, 2025
AI search engines select content to cite based on different criteria than traditional search. Here are the content formats that get referenced most and how to structure your content for AI discovery.
October 8, 2025
Understanding AI bot traffic on your website. Learn which AI crawlers are visiting, what they're doing, and why tracking this traffic matters for your business.
October 1, 2025
Step-by-step guide to implementing Answer Engine Optimization on WordPress. From structured data to llms.txt, get your WordPress site ready for the AI search era.
September 24, 2025
13,000 WordPress sites are hacked every day. 83% of breaches remain undiscovered for weeks. Here is what actually happens after a hack and why recovery is harder than prevention.
September 17, 2025
How to implement security headers on WordPress to protect against XSS, clickjacking, and other attacks. Step-by-step guide with code examples.
September 10, 2025
Practical strategies to get your business mentioned and cited by AI assistants. Learn what makes AI systems reference your content over competitors.
September 3, 2025
Learn how brute force attacks work and how to protect your WordPress site. Practical steps to stop attackers without slowing down your site.
August 27, 2025
Learn what Answer Engine Optimization is, why it matters for your business, and how to optimize your website for AI-powered search engines like ChatGPT, Claude, and Perplexity.
August 20, 2025
Shared hosting works until it does not. Here is what actually matters when choosing VPS hosting for WordPress, the hidden costs nobody mentions, and when the switch makes sense.
August 13, 2025
CitedPro is the full SEO plugin built for the AI search era. Meta titles, sitemaps, schema, llms.txt, 60+ AI bot tracking, and dual scoring. Everything you need in one plugin.
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