SRWorks LLM Referral Tracking
Track visitors who found you through ChatGPT, Claude, and Perplexity.
Last updated Feb 3, 2025
What Is LLM Referral Tracking?
When someone uses ChatGPT, Claude, or Perplexity and the AI recommends your business, that person might click through to your website. LLM Referral Tracking identifies these visitors — the humans who found you via AI assistants.
This is different from bot tracking (which tracks AI crawlers). Referral tracking captures actual potential customers.
How It Works
- A user asks an AI assistant a question
- The AI mentions your business or provides a link
- The user clicks through to your site
- CitedPro detects the AI platform as the referrer
- The visit is logged with the source platform identified
Tracked Platforms
CitedPro detects referrals from 18+ AI platforms:
| Platform | Company | Referrer Domain |
|---|---|---|
| ChatGPT | OpenAI | chatgpt.com, chat.openai.com |
| Claude | Anthropic | claude.ai |
| Perplexity | Perplexity AI | perplexity.ai |
| Gemini | gemini.google.com | |
| Copilot | Microsoft | copilot.microsoft.com |
| Meta AI | Meta | meta.ai |
| Grok | xAI | grok.x.com |
| You.com | You.com | you.com |
| Phind | Phind | phind.com |
| Poe | Quora | poe.com |
And more: Kagi, Mistral, Pi, Cohere, Character.ai, Groq, DeepSeek.
Enabling Referral Tracking
LLM referral tracking is automatically enabled with CitedPro. Requirements:
- Active Pro license
- Bot tracking enabled in Settings
No additional configuration needed.
Viewing Referral Data
- Go to CitedPro → Analytics
- Look for the LLM Referrals section
- See visits broken down by source platform
- Click into individual visits for details
Available Data
- Source platform: Which AI assistant referred the visitor
- Landing page: Which page they arrived on
- Timestamp: When the visit occurred
- Trend data: Referrals over time
Why This Matters
Measure AI Search ROI
For the first time, you can quantify how much traffic AI assistants send to your site. This helps justify investment in AI search optimization.
Understand User Intent
Users arriving from AI assistants often have high intent — they've already gotten an AI recommendation and are now researching further.
Track Platform Trends
See which AI platforms mention you most. This reveals where your visibility is strongest and where there's opportunity.
Technical Details
Detection Method
CitedPro uses JavaScript to check the document.referrer when a page loads. If the referrer matches a known AI platform domain, it's logged as an LLM referral.
Privacy Considerations
- Only the referrer domain is stored (not the full URL)
- No personally identifiable information is collected
- Data is stored locally in your WordPress database
Limitations
- Direct links (no referrer) can't be attributed
- Some browsers strip referrer headers for privacy
- Mobile app referrals may not pass referrer data